Targeting The Rising Affluent Class

Harry Dent, the author of the Next Great Bubble Boom argues that the Internet did not bring about a consumer revolution. Most people only use the Internet for the purchase of simple commodity products. However, it is “the expansion of broadband, advance of voice activation or speech recognition technologies (easy access) and the ultimate emergence of video interactivity (real time, personalized services) that will create the real consumer revolution in the second half of this decade.”

“Most businesses continue to cater to the middle class market with the “lowest price strategy where there is high competition and low profit margins…. But the emergence of a premium class of product and services” that will rise fast in the next decades.

Project 25-30 million millionaire and affluent households by 2009 will lead the way and set the new product trends.